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Hire a Dedicated Media Planner & Buyer in the Philippines
Recruitment, HR, payroll, workspace and infrastructure support
A media planner and buyer turns an advertising brief into a channel plan, approved placements and a record of delivery. They compare audience opportunities, coordinate buying and monitor how the budget is being used. The channels may be digital, traditional or a defined mix; experience should match the markets and media you actually buy. KamelBPO is a Philippines outsourcing provider based in Clark, Pampanga. We employ your media planner and buyer; your team approves audiences, creative, budgets, contracts and changes to campaign spending.
Request Your QuoteMedia Planner & Buyer Outsourcing Cost Calculator
Your calculator selections will accompany your request.
How We Recruit and Support Your Media Planner & Buyer
From your first brief to ongoing support, here is how offshoring with KamelBPO works.
Recruitment is always free for new and existing clients. No recruitment contract or commitment to hire.
Our client service agreements are month-to-month.
Share your job description
Send us the responsibilities, skills and experience you need. Include the tools, working hours and other requirements, including any duties that require someone at your premises.
Receive your quote
We provide a quote based on your requirements, so you can review the staffing cost before recruitment begins.
Talk through the role
On a discovery call, we discuss your business, priorities and expectations to clarify the brief and what a suitable candidate looks like. We also explore your broader business needs and plans to scale, identifying other ways we can support your team.
Review pre-screened candidates
We begin recruiting and send you pre-screened resumes. Choose the applicants you would like to meet, and we refine the search together as your preferences become clearer.
Meet candidates and share feedback
We arrange video interviews so you can meet applicants face-to-face, with your KamelBPO account manager joining the conversation. Be candid about what fits and what does not. Your feedback at any stage helps us focus the search.
Choose your hire and onboard
KamelBPO employs and onboards your chosen candidate with a six-month probationary period. Assess long-term fit against performance standards made clear at the start, with our support through regularization.
Ongoing support for you and your media planner and buyer
Manage your media planner and buyer’s day-to-day work as you would an in-office team member. Bring them into your company culture and, if useful, give them an email address on your domain; we also provide a KamelBPO email address.
Alongside the HR, payroll, benefits, workplace infrastructure, security and 24/7 IT support included in your monthly fee, your dedicated account manager can help you establish KPIs, review progress, deliver constructive feedback and address performance concerns through documented improvement plans. Additional support can include coordinating bonuses and incentives, team activities, work arrangements and equipment requests.
Based in Clark, Pampanga, KamelBPO provides 24/7 client support, with as much or as little involvement as you prefer.
Have a role in mind? Tell us what you need.
Request Your QuoteWhat Your Media Planner & Buyer Can Handle
Agree the campaign objective and measurement approach before committing the media budget.
- Media planning: Compare suitable channels, audiences, timing and estimated costs.
- Buying coordination: Obtain placement options and negotiate within delegated limits.
- Campaign setup checks: Confirm approved targeting, assets, dates and tracking requirements.
- Pacing review: Monitor delivery and spend against the authorised plan.
- Performance reporting: Explain results, measurement limits and proposed adjustments.
Media Planner & Buyer Skills, Tools and Experience
Examples to guide your hire. The skills, tools and qualifications below are not an exhaustive list; requirements depend on your brief.
Technical Skills
Media decisions need both audience context and dependable delivery data.
- Planning mathematics
- Understand reach, frequency, CPM and other relevant cost measures.
- Keep forecasts distinct from delivered results.
- Measurement
- Check campaign naming, tracking and reporting definitions.
- Avoid treating platform-attributed conversions as unquestionable incremental sales.
Soft Skills
Buying involves clear communication with creative teams, vendors and budget owners.
- Negotiation
- Compare terms and record commitments without exceeding authority.
- Commercial judgement
- Explain why a placement fits the audience and objective.
Tools and Platforms
Match experience to the systems your team uses. These are alternatives and specialisms; every candidate need not know every tool, and software licences depend on your agreed setup.
- Digital planning
- Google Ads Performance Planner — explore forecasts for supported campaign types.
- Campaign reporting
- Google Analytics 4 — review measured acquisition and engagement.
- Power BI — reconcile approved media reports and spend views.
Which Experience Level Fits Your Team?
Look for experience in the relevant channel mix and market. Ask for a plan, pacing report and explanation of an underperforming campaign. Platform credentials can support a brief, but they do not establish every-channel expertise or experience managing a particular budget size.
Compare the work, judgement and support your brief requires; years alone do not establish a level.
Support a defined media plan
- Scope of work
- Maintain placement and delivery records.
- Technical proficiency
- Use supplied cost and pacing calculations.
- Problem-solving
- Flag mismatched dates, assets or spend.
- Quality checks
- Reconcile reports with approved plans.
- Business and stakeholder understanding
- Understand the campaign objective.
- Independence and delivery
- Work within clear buying permissions.
- Education and relevant experience
- Show accurate campaign coordination.
Manage agreed campaigns
- Scope of work
- Own planning and buying for a defined channel mix.
- Technical proficiency
- Compare audience, cost and delivery options.
- Problem-solving
- Investigate pacing and performance issues.
- Quality checks
- Check tracking and placement quality.
- Business and stakeholder understanding
- Explain proposals to budget owners.
- Independence and delivery
- Coordinate changes through approvals.
- Education and relevant experience
- Demonstrate relevant media-buying experience.
Guide complex media investment
- Scope of work
- Coordinate plans across channels or markets.
- Technical proficiency
- Evaluate overlap, measurement and allocation trade-offs.
- Problem-solving
- Address conflicting platform signals and vendor issues.
- Quality checks
- Review assumptions and material spending risks.
- Business and stakeholder understanding
- Connect media choices to commercial priorities.
- Independence and delivery
- Coach buyers and lead planning reviews.
- Education and relevant experience
- Show complex plans with transparent outcomes.
Advertising spend, platform fees and media contracts are separate from the staffing fee. Your team retains budget approval and account ownership. Local-market knowledge, broadcast buying and programmatic trading are specialisms to assess. Results depend on creative, offer, audience and measurement as well as media execution.
What to Look for in a Media Planner & Buyer
Use these checks to compare candidates against your actual brief.
- Plan comparison: Ask for alternatives within a fixed sample budget.
- Pacing problem: Assess how the candidate investigates overspend or underdelivery.
- Results review: Check whether attribution limits are explained honestly.
Ready to find the right person for your team?
Request Your QuoteWorking With Your Media Planner & Buyer
Set up the work
- Approve the brief: Supply audience, market, budget and creative constraints.
- Set permissions: Define who may book, change or cancel placements.
- Review delivery: Agree pacing checks, reporting dates and escalation triggers.
Media Planner & Buyer KPI Examples
Choose a small set of measures that reflects the agreed responsibilities. Establish a baseline, review period and quality standard together; these examples are not guaranteed targets.
| Area | What to measure or review |
|---|---|
| Budget control | Track spend against approved limits and explain variance. |
| Delivery quality | Review placement, timing and targeting against the plan. |
| Measurement reliability | Check tracking and reconciled reporting. |
| Objective performance | Evaluate relevant results with attribution and market context, not guaranteed ROI. |
Media Planner & Buyer FAQs
Yes, if the candidate has the relevant experience. Specify the channels rather than assuming universal coverage.
They can negotiate within agreed limits. Contract acceptance and spending authority remain explicitly assigned.
No. Advertising budgets, platform costs and media purchases are separate.
Which Role Fits Your Needs?
Choose the responsibility you need covered; titles and specialisms can overlap.
Hire a Media Planner & Buyer
Agree the campaign objective and measurement approach before committing the media budget.
PPC Specialist
Choose focused paid-search and performance-platform execution when a broader media mix is unnecessary.
Digital Marketing Manager
Choose coordination across content, search, email and other digital disciplines when media buying is only one component.
Media Planning and Buying Uses
Illustrative uses and the background that can help a candidate fit your assignment.
Advertising agencies
- Example work: Coordinate client media plans and delivery.
- Useful background: The agency's channel mix and reporting standards.
In-house marketing teams
- Example work: Support ongoing campaign planning and budget pacing.
- Useful background: Audience research, buying platforms and commercial context.
Request Your Media Planner & Buyer Quote
Tell us about the work, experience and tools you need. We will confirm a quote against your requirements.