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Outsourcing Copywriting Work to Grow Your Business

There is no doubt that copywriters are essential to any business. They don’t just prove to be useful in conveying your brand’s presence to customers, but also help you implement a good content strategy, and increase web authority. Ultimately, they can give return on investment through engagement and customer loyalty.

Back then, copywriters were found exclusively in marketing, advertising, and public relations agencies. However, the shift in the digital landscape also encouraged companies to invest in good copywriters.

Philippines, as a top outsourcing location, also quickly became known for copywriting as it became part of many BPO companies’ services.

If you are looking to improve your sales and online presence, then you need to consider outsourcing copywriters to the Philippines!

Why is there a need for copywriters?

Did you know that Google favors websites that are considered experts in their field? You must constantly aim for a high domain authority because this gives Google the impression that you are trustworthy, which in turn puts you at the top of or appear higher in SERPs.

Copywriters are highly important for your business because of the following reasons:

They can engage your audience

Any company would have at least mastered a technique or two in getting their customers’ attention, but to keep the interest and prompt them to engage with you is another thing!

With copywriters who know not just how to write for search engines, but really give something valuable to customers, your business is in good hands. They can bring prospects to your site, have them read digestible and relatable content, and encourage them to contact you to shop or inquire.

They bring another perspective

If you are too close to your business, it is inevitable to inflate what you are all about and what you are offering. In fact, you might even be biased, or may appear too technical given that you have the expertise in your field.

The best way to be relatable to your market is to have a copywriter who can also bring in an unbiased customer perspective.

They can utilize good SEO measures

A copywriter with a good understanding of SEO can make or break your company’s content strategy. By utilizing good measures, then you get a higher chance of getting found by more customers.

For sure, your company wants to flourish online and be the leader in that field. You can do so with the help or a copywriter who knows how to rank for keywords while maintaining your brand voice.

They can help you with your sales

While this can’t be done in an instant, you cannot deny the influence and impact of good content to business success. A copywriter will be on top of creating meaningful content for your business. With this comes good promotion of your product or service, engagement with customers, and ultimately brand loyalty.

Once you successfully increase your online presence, then you can wait for the conversion rates to be better too!

Qualities of a Good Copywriter

The Philippines has lots of individuals who speak and write with high English proficiency.

You won’t face any troubles asking copywriters to write about your product or service because they can do it with ease. Still, you want to be on the lookout for the best candidates. Before you outsource copywriters to the Philippines, check the list below so you have an idea about their normal attributes:

  • Good command of the English language (verbal/written)
  • Creativity (useful for content strategies)
  • Experience using CMS or Content Management Systems
  • Keen attention to detail, especially for grammar, sentence construction, and syntax
  • Ability to research well about a particular topic, including relevant info on emerging trends and techniques

The level of expertise of copywriters in the Philippines varies:

  • Junior copywriters – with 1-2 years of relevant work experience.
  • Intermediate copywriters – with 2-3 years of relevant work experience
  • Senior copywriters – 3+ years of relevant work experience.

Copywriters don’t normally use a lot of tools compared to other employees, but they are expected to be proficient in Microsoft Word and Google Docs.

They should also be quick with revisions, and should know how to use project management tools for reviews with clients. This includes Trello and Asana, among many others.

The search for the best copywriters is over!

Outsourcing to the Philippines for copywriting will help you scale up your business. You can direct your time and attention to more urgent matters, and be freed up from writing content.

This task requires time and energy, and your day is already packed trying to manage everything in the company. Leave the task of crafting good content, generating leads, and driving sales to a good copywriter!

We can ensure that our candidates will be more than qualified for your business writing needs.

Some of the benefits you can get from outsourcing to the Philippines include:

  • Reduced operation costs by up to 70%. You can recruit as many copywriters as you want, depending on your requirement. We can ensure a streamlined process so updates are delivered fast and accurately to your onshore team.
  • Digitally literate professionals
  • Keen attention to details
  • Option to hire copywriters on a part-time, full-time, or freelance basis.

You don’t have to worry about training, security, and other overheads because we’ll take care of that for you!

Are you ready to take your company to the next level? Let’s talk business so we can take care of the copywriting job for you!

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